Digital technology has transformed the way labels are designed, specified, sourced and delivered.
The part of the label market directly addressed by digital production presses is the pressure-sensitive sector, which accounts for about 33 percent of all labels. It also represents the fastest-growing and highest value sector of the overall market
Digital presses have been successful at integrating themselves into the physical workflow of PS label manufacturing and have reduced process costs for short run levels. This has increased the value of labels that are customized or that can be made available on very short notice.