Transactional

The printing of bills, statements, and other transactional documents was one of the first and remains one of the largest markets served by high-speed digital printing systems.

Using “white space” for promotion in transaction print communications is a growing trend. This space can be used to leverage customer profile data to supply supporting service information that helps customers better understand their account statements or take it a step further by merging transactional detail with promotional offers that could cross-sell or up-sell your company’s offerings. To take it a step further, this space can be sold to marketers from other companies that are interested in reaching your customer base with targeted offers of their own, thereby creating new revenue opportunities.