Insight acquires Trisita Marketing’s HP Latex Sign and Display business to strengthen its presence in Eastern India
Insight Print Communications Pvt. Ltd. announces the acquisition of Trisita Marketing Pvt. Ltd.’s Sign and Display division which includes the sale and support of HP Latex Wide Format printing solutions in Eastern India. Insight has set up its base of operations in Kolkata for entire Eastern region.
Insight and Trisita are the top 2 major channel partners of HP for their entire range of HP Latex Wide Format printing solutions. While Insight had a strong presence in North, South and West India, Trisita was handling East India. HP has a market leadership with HP Latex in India, having around 2,500 machines installed across the country. HP Latex is well known amongst Print Service Providers (PSPs) and Corporates for its water-based inks and green technology in the Wide Format printing industry that has been primitively using Solvent-based technologies which are now banned in many countries and no longer in use.
Mr. Ajay Aggarwal, MD and CEO of Insight says, “With this acquisition, Insight strengthens its operations and customer base in East India. Insight is on a high growth trajectory since the pandemic and we have plans to grow both organically as well as through in-organic means. Insight changed its vision to ‘helping print industry transition to digital’ ever since we diluted our stake in Komori range of analog offset press sales business.
We have been progressively adding multiple digital printing solutions to our portfolio. We tied up with Fujifilm for their Print-on-Demand solutions such as Revoria Press PC1120 and JetPress 750. Recently, we added Scodix to our portfolio which is well-known for its digital print enhancement solutions. We have also started promoting SCREEN Japan’s world renowned Truepress 520HD digital inkjet book printing press along with Ultimate technologies imposition solutions.”
Mr. Ashish Save, Director, Insight adds, “Insight has always had a very strong presence in Sign and Display industry, earlier with Scitex and now with HP. We were market leaders during the solvent era and we continue to lead the market with HP Latex. One of the key focus areas for Insight is to promote environment-friendly and sustainable solutions.
Today, we have the highest install base of CTPs in the country that have transitioned to using the Kodak Sonora process-less plates. Our Mimaki digital textile printing solutions are providing a greener way for the textile industry to print and move away from highly polluting traditional analog screen and rotary printing technologies. All printing presses in our portfolio are world’s best solutions giving highest quality with lowest environmental impact. We take pride in the quality of the solutions that we offer to our customers.”
Adhish Aggarwal, who has joined Insight recently, has been entrusted with the responsibility of managing and growing East India. He says, “We want to bring to our newly acquired team of Trisita, our customers and Print Service Providers in East region, the best practices and solutions from other parts of the country. These are exciting times for Insight.”