• Thur
  • 27
  • May
  • 2021

Is Digital Textile Printing worth investment?

screen printing vs dye sublimation

Digital Textile industry is the fastest growing segment in the overall slowing textile industry. The population growth, higher purchasing power, online shopping and rapid changes in fashion are the key factors to the growth of Digital. Production of printed textiles globally is projected to reach 36.8 billion square meters by 2024. It is expected that by 2024 digital textile printing will control 5 to 10% of the textile printing market growing at a very healthy double digit growth rates.

The textile industry has seen a lot of changes in the past decade. Like all other industries Digital printing is also seeing a growing trend in textile market. Print on demand, quick turnaround time, flexibility to print any design and increase in short runs have increased the demand of Digital Textile printing.

The traditional method to print the fabric was Screen printing, where in separate screen has to made for each color. More the colourful print, more the no of screen need to be created and more manpower required in the process whereas in Digital printing, fabric can be easily printed from computer. It produces photographic image quality without halftone dots. Digital printing is more environmental friendly as neither screen nor chemical such as emulsion are needed. Screen also create dye & water wastage.

For high quantity – Rotary printing machines are used, but they too have same issues as screen printing – every colour needs a separate rotary cylinder, environmentally very toxic and needs bulk printing.

With Digital Textile Printing Machines, the operating and setup cost is very low. It is best suited for sampling & short-term delivery as designs are made digitally and adjustment/ correction are made on the spot. Garment manufacture can reduce on the stocking as stock can be printed or replenished faster. Digital printing is gaining importance as a method that can reduce the inventory and helps bring ideas faster to market meeting the ever changing trends in Textile industry. The above advantages makes it worth an investment with low capital investment.

screen printing vs dye sublimation

Screen printing

Screen making process

Print process

Post print process

Dye sublimation print (Sublimation transfer print)

Data creation

Reversed image is printed on transfer paper and dried

Print process(TS100)

The transfer paper and media to be printed are put into a heat press, then the image is transferred onto the media.

Transfer and fixation process

Insight has entered the Dye sublimation market in India with Mimaki. It now focuses on becoming a market leader in Branded Dye sublimation market in India. Mimaki has launched two new products Mimaki TS100-1600, an entry level model and Mimaki TS55-1800, high speed Dye sublimation printer, catering to need of all types of customers.

Mimaki TS100-1600, is a well-balanced entry level model. It delivers high quality and productivity at a practical speed of 40 m2 /hr. It is now equipped with Dot Adjustment System (DAS) where dot position & feed correction can be done automatically, saving lot of time and effort. Those who are looking to add Dye sublimation as an additional product line to their existing screen units and want to start with low investment – TS100 is the machine for them. TS-100 is also likely to be a preferred choice against the low cost, unreliable unbranded dye-sub machines from across the border.