• Mon
  • 30
  • Jan
  • 2023

Reddy's Digital Hyderabad bounce back with the HP Latex Technology

Mr. Reddy with newly installed L3600 machine

Insight Print Communications has announced the installation of HP Latex 3600 and HP Latex 700 machines at Hyderabad’s Reddys Digital Pvt Ltd. They are one of the top print service providers for corporate brands in southern India. This leading signage provider faced turmoil last year due to an unforeseen fire incident at their factory setup. However, despite this set back they decided to start over again and are buoyant about the future.

“We have a long-standing trusted relationship with Insight and HP. Starting again with a new setup was a crucial decision and we wanted to make sure to invest in the best future technology.” Says Mr. Venkat Reddy, Managing Director at Reddys Digital Pvt Ltd.

“Fulfillment is a cornerstone of Reddy’s business and the sheer speed and amazing print quality of the Hp Latex 3600 will allow us to achieve both the quality and quantity and provide the best services to our clients.” Further says Mr. Venkat Reddy Owner of Reddys Digital Pvt Ltd, Hyderabad.

HP Latex 3600 offers speed of 830 sqft/hr on high quality indoor printing mode and with 10 liters bulk ink system and jumbo roll attachment – we can run this press non-stop for hours. It is best suited for high production. Automatic maintenance makes life easy. no daily print head maintenance is required, no purging of inks save on ink wastage and cost per copy. Dual roll split spindles allows two print rolls to run simultaneously up to 200 kg weight each with different designs.

“We work for clients like Reliance, Hatsun, Century, Havells, Orient and many more in the AP & Telangana region meeting customer demand and quality standards in the stipulated time is what we are known for. With the DSDN application of L3600, we are able to produce double-sided backlit applications for color-accurate outdoor advertising display in any light front or backlit.” Added Mr. Venkat Reddy.

Latex ink has many advantages over any other ink technology, it gives a sustainable edge as it is environmentally friendly, odourless prints, it preserves the media property, and is highly flexible and the bonus is it is very economically priced and the quality is much better than UV or Eco Solvent prints.

Same ink can be used for all types of applications including prints that require higher flexibility like vehicle wraps and thermoforming which is either not possible with other ink technologies or you need to use two different ink sets.

“Insight is an exclusive partner with HP Latex for it’s mid volume 10 feet machines and we have always aimed to deliver our customers 4 important elements of graphic business: speed, quality, reliability and cost-effectiveness. HP Latex 3600 is quite popular in home décor and signage industry for its eco friendly credentials and robust quality at high speed and lowest ink price with 10 litre bulk inks. We anticipate more number of print service providers to shift to this platform in 2023.” Added Ajay Aggarwal MD & CEO at Insight Print Communications.